Over the past four or five months, we’ve been working almost exclusively on the launch of a new sofa brand,┬áCouch (

It’s been one of the most interesting and rewarding projects I’ve worked on in a long while. We were lucky enough to have great clients who were open to new ideas and very supportive throughout the project. It’s a whole new direction for them and I hope their commitment is rewarded with huge success.

All these pics were shot in our studio with help of a great team: my assistant, Francesca Jones; stylists Lynda Shell and Anwen Pegrum; and my good mate Nick Stuart who helped me build the sets. Lynda was also responsible for the set painting effects (‘concrete’, ‘distressed plasterwork’ and ‘brick’). I think she’s done a fantastic job. Have a look through the pics below and decide for yourself.

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