Principality billboard shoot

Just came across this alternative version of a shot I did for the Principality Building Society earlier in the year. The people were shot in the studio in one hit. The background, which was shot in -6 degrees temperatures in the foothills of the Brecon Beacons, was then dropped in behind – after the snow had been retouched out!

Understandably, the client went for a full-colour version for the 48 sheet billboards. But as an image, I preferred this version.

Principality1

One Response to “Principality billboard shoot”

  1. Jane Egan says:

    Love this picture! Think it captures everything about the Principality brand. Had Egan Associates being advising we would have insisted they chose this!

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